Creating Posts For Facebook Marketing
Images & Facebook
Unlike Instagram, Facebook is both PC and mobile friendly.
However, due to it being so diverse it inevitably has a more complex structure than you may think. This may cause issues with how you may want your images to look from the two different perspectives (PC & mobile) as they are presented differently on different devices. But as a solution to this problem we’ve designed some more size templates for you to easily use to create the best possible content! (These templates don’t cover Facebook Ads, will we have a separate blog for those soon.)
Facebook Sizing Templates
The Profile Picture:
Profile pictures should be uploaded at 320 x 320 pixels, they are then displayed at 160 x 160 pixels. Double sizing is used to maintain image quality. The circle within the square is how your profile picture will look on anything other than your profile page, for example, your feed will only show your profile picture as a circle so it is advised to keep your business logo within the circle or any other important content like your face!
The Cover Image:
After Facebooks 2011 update, they introduced cover photos, as you may know, they are a great way to show off any nice imagery or for businesses, show any important details such as contact information as soon as people land on your profile.
The Video:
Videos on Facebook are the most simple out of all social media, they should all be uploaded at default video sizes such as 1920 x 1080 pixels or 1280 x 720 (or the opposite for portrait videos). They can be up to 120 minutes long, however, it is proven videos under 2 minutes are the most successful. Do what you wish with videos on Facebook, just remember that the maximum file size is 1.75gb!
The Website Link Image:
This template looks more confusing than it is, in simple terms, when you link a website in a Facebook status it will provide an image from the website, the recommended size for that image is to be 1200 x 628 pixels, it will then be shown at 560 x 292 pixels on mobile devices or on desktops it will be shown at 479 x 249 but I wouldn’t worry about it too much.
The Posted Image:
For any standard uploaded images, they are recommended to be uploaded at 1200 x 628 pixels or vise versa for portrait photos. Pretty simple!
One thing to keep in mind about Facebook is that it is ever changing its structure, so we’ll have to see what happens next!