Kimichi School – Social Media Campaign

First step:
Brief

Kimichi School is an independent school that specialises in Music.  They were looking to connect with more people and essentially try and get more people to know about them.

Second step:
Research

We thought long and hard about what would work and what wouldn’t.  We decided to spend a couple of days with the school to get a better feeling about the atmosphere and the type of people that worked there and the type of pupils they had.  This was really helpful as we could see how the school works and how it was really just like a massive big family.

Third step:
Final result

The final result really worked perfectly.  We created a campaign around the notion of belonging.  We noticed that all the pupils in Kimichi School, no matter where they were from, felt like they belonged in Kimichi.  For some it was a home from home.  So we created a story where the new pupil had to go on a bit of a journey until he found what brought everyone together.  Now that he was there he could belong.

Fourth step:
Feedback and reflection

Feedback has been really positive and there have been a few tears shed when people have watched the video, which is always a good sign in our books.  The video has worked really well on social media, with viewing figures via Facebook and Twitter rising by 170%.  The Tv Advert is below so have a look and I hope you enjoy what you see.  Share it and pass it on to anyone who you think might be interested in the school.  You can view the school here: Kimichi School