Brief: Video Production
Create a video showing the product being used throughout the year by a variety of birds that are on the packaging.
There were many challenges right from the beginning. Firstly, how do we show the full scope of the year whilst filming in the summer. Secondly how do we show a variety of birds that are on the packaging when some are rarely seen outside of Winter.
Working with the agency and our 3D team we begin working on the idea to create everything by using a mixture a live action and 3D animation. We sourced gardens in Birmingham and Malvern to shoot the video. We got props from the client, dried up leaves (from my garden, which I was obviously saving for a reason) and even fake snow from the lovely Snowbusiness.com. Combined with a mixture of hard work, attention to detail and few late nights we managed to create a commercial that met the brief perfectly.
The blend of Video Production, Art Direction and 3D Animation really does bring a little garden in Malvern to life. Hope you enjoy the results.