Kimichi TV Advert 2017 – Belong
We have been working with the wonderful Kimichi School for a while. Creating social media videos and a prospectus video really helped us to get a good understanding of what the school is about, what it stands for and how it wants its pupils to feel when they are in school.
We asked to create a 60 second video to give an insight as to what the school is all about and to showcase the the building and it’s pupils.
After spending some time with the school the one thing that kept standing out was the feeling of belonging. A lot of the pupils had moved to Kimichi from other schools for various reasons but once they were in Kimichi they felt immediately like they belonged!
We decided to try and show this journey through the eyes of a young boy who is discovering it for the first time. As he enters the school he sees lots of kids running into a certain room of the school and so he follows them to see what is happening…His discovery along with his own talent allows him to ‘Belong”.