Key Floss Crowdfunding Video
The brief from the client was to produce a fun and light hearted film that would showcase how easy Keyfloss is to use and how it can be used. The film is to be used for crowdfunding.
The main challenge we had with this film was to ensure we created something that didn’t take itself too seriously yet didn’t make the product seem ridiculous. Approaching it via comedy can be a risky approach but I feel we got the balance right for Keyfloss.
The result is a fun moment between two people on a date in a cafe. Midway through our hero gets the nod from the waiter that he has something in his teeth and with the magic of speeding up time and Keyfloss’s ease of use meant that everything ends up perfectly.