Firefly Pomegranate and Elderflower with Belvedere Vodka Perfect Serve
Background:
Firefly™ is a range of great tasting, revitalising juice drinks boosted with botanical extracts, containing only natural ingredients and no added refined sugar. It launched in Harvey Nichols in 2003 and has gone on to sell in the most prestigious bars, hotels and niche retailers in over 40 countries around the world.
Brief:
1. Create Perfect Serve videos to train our On Trade customers on how to serve Firefly
2. These should also be useable across digital/social media to show their consumers how they can serve the drinks at home
3. We also need to shoot the drinks with spirit pairings
Challenges:
Firefly™ is currently being served in a variety of ways, sometimes without ice or garnish. They are not currently being used much as mixers and they would like to change that to improve ROS. We need to communicate that Firefly™ should consistently be served in a premium way so that their consumers get the most enjoyment out of drinking their drinks..
Solution:
We produced X 4 Perfect Serve recipes (no alcohol), x 4 Perfect Serve (with alcohol). All drinks were served in different premium tumblers for interest. The bottle was prominent for branding purposes and was of equal importance to the serve. Two key attributes that we wanted to get across were the taste and refreshment and we feel the end results definitely do that. The videos were immediately used by Firefly to help promote the drinks on a variety of social media and retail websites.