Elemental Space Logo Progress
Elemental Space
As I’ve mentioned in a previous blog, I was tasked to create a logo for our new Elemental Space project.
Elemental Space is our new free space in our office that we’re opening up to all sorts of entrepreneurs when it’s furnished (unless sitting on the floor is appealing for you?). As I’ve never designed a business logo before, I wanted to talk about my initial process as a novice.
Ideas & Inspiration
So creating a logo, where do you start? Well, I learnt that having a solid idea is pretty key! So I started thinking, what will the logo have to represent? And what does Elemental Space represent?
Well here’s a couple ideas I came up with:
- It’s an empty space that needs to be filled
- It’s a room, so something that contains people and objects
- It could represent a getaway for people who usually work from home
- It’s a workspace so mindfulness/peacefulness is needed to help people work
I then thought how simple these ideas are, and how I could incorporate their simplicity into the logo.
So I tried several logo ideas in a trial and error fashion, just to see if any of them would hit the mark.
One of my biggest ideas was the use of negative space so I started from simple to gradually more complicated but in the end, Warren and I preferred the more simplistic ones at the top. However, Warren then informed me that using abbreviations for non-famous companies isn’t usually effective, so it was back to the drawing board for me.
So for inspiration, I looked through several books about logo design. Seeing how different logos were composed, it gave me a better understanding of what I needed to do.
Designing
So now I had feedback from Warren about using the full word “elemental space”, the idea of just using shapes alongside the words (we chose square due to it being a room) and other logo inspiration.
My first step of restarting from scratch was to design how “elemental space” had to look, I followed our existing branding, using the font ‘Optima’ in lowercase. I used this but thought there was something missing from it, so I created an outline effect so that there was space between the letters.
So my next task was to create a meaningful design using purely squares. So I went back to trial and error mode! Take a look:
During this process, I started to experiment with colour, the idea for elemental space is to have a bright, vibrant area. So yellow was quite a main colour I played around with, but yellow is a very difficult colour to get right.
Result
Unfortunately, the final result is still yet to be decided. But Warren was very interested in the last design, so hopefully, we’ll be able to showcase the final logo soon. And who knows, it could be completely different!
Please let me know your thoughts and if you have any tips for me!